Key terms
- 4–5 calendar weeks
- Starts at $1,500
- Maximum two concurrent projects
- Application and acceptance only
- Ads, inventory, samples, software, and shipping are separate
Level 2
Test the market before building the whole business
The purpose is to collect real behavioral evidence around one defined offer, in one market, with the smallest useful scope.
Test scope
- One product
- One market
- One customer segment
- One core offer
- One primary channel
- One test page
- One test cycle
Possible test paths
- Waitlist
- Pre-order
- Limited Inventory
- Marketplace Test
- Offline-to-Online Test
Phases
- Test design
- Experiment build
- Live test
- Analysis
- Proceed / Adjust / Stop
Entradi responsibilities
- Experiment design
- Agreed test page or path
- Tracking
- Agreed test assets
- Monitoring
- Result analysis
Client responsibilities
- Product and sourcing
- Legal right to sell
- Accounts and payment processing
- Inventory or fulfilment
- Delivery
- Customer service and refunds
- Testing budget
- Required participation and assets
Entradi does not collect consumer payments and does not become the seller or merchant responsible for the product.
Questions about this stage
Who pays external testing costs?
The client pays ad spend, inventory, samples, software, shipping, and other agreed third-party costs.
Who receives customer payments during the test?
The client remains the responsible seller and receives payments. Entradi never collects consumer money.
How is the test different from a full store build?
The test is smaller, faster, and designed to collect evidence before building the full operating system.
What happens if information or assets are delayed?
The timeline pauses until the information and assets needed to run the test are complete.