Method
Research alone does not prove demand, and interest is not payment. That is why we do not build the full business first.
We use research to understand demand, competition, costs, and risk, then identify what remains estimated or unknown.
When the case allows it, we turn the most important assumptions into a limited test that measures real behavior, not opinions alone.
Every stage ends with a clear decision: proceed, adjust, or stop. Progression never happens automatically just to sell another service.
The Opportunity Score summarizes attractiveness across the core dimensions. Evidence Confidence measures the quality of the information behind it. A case can look attractive with low confidence; the priority then is validation, not building.